A. РЕКЛАМНЫЙ РОЛИК
B. РЕКЛАМА В ПРЕССЕ
C. НАРУЖНАЯ РЕКЛАМА
D. РАДИО РЕКЛАМА
E. ВИДЕОМАСТЕРСТВО
F. ДИЗАЙН
G. ИНТЕРАКТИВНАЯ РЕКЛАМА
H. КРЕАТИВ В МЕДИА ПРОЕКТАХ
I. PR-ПРОЕКТЫ
J. ПРОЕКТЫ МАРКЕТИНГОВЫХ СЕРВИСОВ
K. РЕКЛАМНЫЕ КАМПАНИИ
B-03-01. The Stolen Print Ad
Агентство | Piko |
Творческий руководитель | Mr. Piko |
Автор идеи | Constantin Sarcov |
Продукт | Fautor Rhein Riesling Late Harvest |
Описание | Fautor Rhein Riesling Late Harvest is a limited edition premium wine; an exclusive product on the Moldovan market. But how can you show its value in a magazine ad? By stealing the ad. We’ve placed pre-torn images of the new Fautor Rhein Riesling wine in magazines, accompanied by a “Valuable things deserve to be stolen” message. The back of the ad had a URL to the website specifically designed for this particular wine, on which visitors could learn more about the Fautor Rhein Riesling limited edition. As a side-result, both the magazine and the wine producer have got lots of alerting phone-calls: "Someone had torn your ad out of the magazine!", and the likes. Valuables are worthy of being guarded. |
Состав творческой группы | Eugen Catruc - Art Director Constantin Sarcov - Copywriter Andrei Danila - Designer |