A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
B-08-01. Dracula
| Agency | Brand On |
| Creative head | Boris Alexandrov |
| Author of idea | Dimitry Panasiuk |
| Product | Evening Sale (event) |
| Description | The essence of "Late Night Sales Project": on February 9, from 18:00 to 23:00 in Odessa, in the piece of Ekaterininskaya Street (from Ekateriniskaya square to Grecheskaya street crossroad) the general sales evening was announced. The purpose of the event is to combine efforts of boutiques in order to attract a large stream of customers. The print is a picture of the most famous night character — Count Dracula. According to the plot of the project, Dracula appears as the participant of the night sales of clothes action in the capacity of the most ordinary customer. He tries on a brand new suit and makes a pic of himself in the mirror for Instagram, as most of the modern customers do. |
| Team members | Boris Alexandrov, art director Dimitry Panasiuk, copywriter Katerina Drozdovska, designer Elena Parhisenko, designer Aleksander Shevchenko, photographer Pavel Panfilov, account manager |
