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B-16-04. Food can`t be used to buy food!
| Agency | Tabasco |
| Creative head | Alexander Smirnov |
| Author of idea | Nataliia Telitsyna, Olena Krapivka |
| Product | Charitable collection of food products in supermarkets for charitable eatery |
| Description | Charity Fund "Social Partnership" is the largest Ukrainian public organization that helps homeless and low-income citizens. One of the Fund activity directions is charitable collection of food products in supermarkets. These products are supplied to the dining room, where 1,500 homeless and needy citizens get free food on a daily basis. Many people have embedded stereotype that by helping homeless financially, we simply encourage them to drink more and live a vagabond life. The Fund initiative is to provide guaranteed aid to homeless and needy people. Prints slogan is "Food can’t be used to buy booze! Buy food - help the homeless!". Pickled cucumber in Ukraine is one of the most popular snacks that go along with strong alcohol drink (vodka), and buckwheat is the cheapest, at that very useful and popular food product. |
| Team members | Creative Director: Alexander Smirnov Associated Creative Director: Valentyn Minchuk Art Director: Nataliia Telitsyna Copywriter: Olena Krapivka Designer: Sergey Zapara Designer: Andrey Zhivov DTP: Yuriy Matvienko Account manager: Veronika Velichko |
