A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
C-13-10. Architects
Agency | Brandson branding agency |
Creative head | Brandson branding agency |
Author of idea | Brandson branding agency |
Series | Advertising campaign “SPb Renovation” |
Product | Real estate |
Description | Few developers, which are working in Russia, embody the architectural and urban world-class ideas. Our client - a company “SPb Renovation” - has this advantage, inviting for participation in the projects architectural offices from London, Stockholm and Paris. This fact was the basis of advertising messages. We have developed image advertising campaign, the main persons of that were European architects - designers of quarters and brand ambassadors, who will convey the essence of their mission to ordinary citizens and future buyers. For advertisements we selected pictures of architects and draw them in a unique visual style that was created in the graphics and colors of “SPb Renovation”. The main message is concentrated in brand line “Created in Europe. Built in St. Petersburg." |
Team members | Strategy: Elena Ufereva, Victoria Brendrel; Project Director: Victoria Brendrel; Copywriting: Ilya Bakulev, Gregory Hrabrov; Design: Anna Shuvalova; Assistant: Simona Mulkova |