A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
D-01-02. The most “yawning” commercial
| Agency | TDI Group |
| Creative head | Sergey Filazapovich |
| Author of idea | TDI Group |
| Product | Nescafe Classic Coffee |
| Description | Idea: When we can`t wake up in the morning we yawn a lot. In this commercial we showed the fact that yawning is contagious (when someone yawns you yawn too). So we`ve made a “yawning radio commercial”, that directly involved the consumer in communication “Nescafe Classic – wake up for life”. The commercial`s airtime was morning. Foreword: Dear members of the of the jury. In the morning, when we cannot wake up, we keep yawning all the time. In this commercial we used the fact that yawning is contagious: when someone else is yawning we start yawning too. Thus we created the interactive radio commercial, indulging radio listeners into communication: “Wake up for life” with Nescafe Classic. The commercial was on air in the morning time. Commercial text: Morning air is going on. I greet you, millions of Belarusians trying to wake up…(yawning), trying to wake up this (yawning). Excuse me – trying to wake up this morning! Hey! Stop yawning! Wake up for life with millions of Belarusians with a cup of Nescafe Classic! Nescafe Classic – wake up for life! |
| Team members | Sergey Filazapovich - Creative Director |
