A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-02. CAC
Agency | KIAN branding agency |
Creative head | Kirill Konstantinov |
Author of idea | Kirill Konstantinov |
Product | Concept Art Confession Group |
Description | Concept Art Confession Group is an ambitious Russian architectural bureau. The distinctive feature of CAC is the projective thinking. The CAC authors not only create separate objects, but develop a common vision. They look for some new and original art forms, modalities and subjects and not afraid of having experiments with different techniques and methods. Relying on the creativity and professionalism of the architectural bureau CAC, KIAN agency team had developed and formulated the brand essence «open architecture», which later was realized in graphical language. The base of developed identity is the technique of open typography, which translates the idea of creativity and open mindness and calling a consumer to continue the mortgaged idea. For visual range of the project, it was proposed to use a "diptych", combining the architectural object and bright emotional component, which explains and reveals its essence. |
Team members | Andrew Kalashnikov, art-director |