A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-08. TWIG
| Agency | ONY |
| Creative head | Orlov Max |
| Author of idea | Seriojin Sergey |
| Product | PVC Windows |
| Description | TWIG (THE WEATHER IS GOOD) - it's always a good weather in our houses, providing by innovative window production company. Firm bring high glass technology from Japan to our home. Due to these progressive technologies, our windows protect us from the cold, noise and heat, and are much more safer that the never before. Researching the market of window companies, we have summed up that most of these companies are copying solutions of each other. Specifically for this project, we have developed an unique, distinct from market competitors, offer. We've focused decision on the target audience. Key-factors of audience are: the actual, modern, smart seeking solutions for themselves. In identity of TWIG, we expressed the most important features and values of the company: the game, constructiveness, smile, good weather and technology. More over we have developed corporate identity, website and a series of presentations. Thier logo is based on a clear font decisions, giving it an European style and quality. Inside the letters we've used a dense fill, outline and patterns. These elements are combined to bring the game and the different properties for one product. |
| Team members | Art director: Orlov Max Creative director: Seriojin Sergey Designer: Lyubimov Roman |
