A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-01-09. Port Ole!

AgencyONY
Creative headSeriojin Sergey
Author of ideaLyubimov Roman
ProductYouth club resort on the coast of the Azov Sea
DescriptionPort Ole! is a unique project for Russia that brings new standards of youth recreation. This high-end club resort is located on the famous coast of the Azov Sea, where is always hot, always noisy, always funny. While analyzing competitors and desires of the target audience, we have realized that the Identity should be dynamic and relevant to everyone from target audience.
The concept is based on the visualization of the exclamation mark form that consist of two photographic images. The uniqueness of the logo based on infinite visual variability. For the making of the new logo you only need to pick up the photos that can be placed in shape of an exclamation mark.
Team membersArt director: Orlov Max
Creative director: Seriojin Sergey
Designer: Lyubimov Roman