A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

F-01-38. IMAGENCY

AgencyLINII
Creative headMikhail Gubergrits
Author of ideaMikhail Gubergrits, Dimitar Gavanski
ProductBTL-agency
DescriptionBTL-agency IMAGENCY is one of the oldest participants of the marketing services market in Russia. The very name of the agency states two major principles of its work (IMAGination + efficiENCY).

As a means to support these principles, we developed a concept named Start to Play! It was based on a combination of a non-standard black-and-white photostyle (surreal images), strict translucent white plate with a red triangle (reminding of a Play button on a music player) and a thin red line.
Team memberscreative director: Mikhail Gubergrits; art-director: Dimitar Gavanski