A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-37. RADAR
| Agency | AIDA Pioneer |
| Creative head | DMITRY APOLENIS |
| Author of idea | VALERIA LAPANIK, JULIA KANYGINA |
| Product | SINGLES' BAR RADAR |
| Description | Singles bar RADAR is a place, where people come to meet their love or lover. Because everything is made there to make it easier. Name RADAR is a palindrome, it means it can be read the same from both sides. This represents the main idea of the bar – it makes two halves one in life or in bed. At the same time meaning of word radar reflects the process of searching of a partner, because everyone in this bar turn on their “love radar”. Logo represents two sides of every relationship that can begin in this bar. Of course love that reflects in black and beige-pink heart. But if you look closer you can see that heart consists of two stylized people, who are making love. These two people in different positions can be seen on different elements of corporate identity. On many of them there is even an illusion of moving, that shows the process on all stages. Don’t lie in the singles bar RADAR: find what you really need in here! |
| Team members | DEPUTY CREATIVE DIRECTOR VALERIA LAPANIK SENIOR DESIGNER JULIA KANYGINA |
