A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-01-62. Music Avenue
| Agency | Good Media |
| Creative head | Igor Mitin |
| Author of idea | Berik Yergaliyev |
| Product | Retail chain of musical instruments |
| Description | Brief Retail chain of musical instruments "MuzZone" started with the opening of the shop "MuzZone" on the basis of «Samat Show Technics» in Almaty in 2002., the aim of opening the store was the expansion of the company in the world of show business in Kazakhstan and increase sales in the retail segment of the market. From the beginning, "MuzZone" positioned as a multi-brand store, enabling customers to have a good selection of musical instruments and equipment from leading manufacturers. Goals set for the Agency The company "KazMuzTorg" approach to us with a request for help with repositioning their retail chain of musical instruments "MuzZone." At that time, store perceived as purely professional, inaccessible to simple consumers. The main purpose of the rebranding was to make the brand more friendly and open to attract people who are not practising music professionally. Idea We developed bright and memorable style, reflecting a new "character" of the store: a flexible, modern and always the actual. «Music Avenue» - is a combination of bright rhythms of the music world and the dynamic life of the big city. |
| Team members | Creative director: Igor Mitin Copywriter: Berik Yergaliyev Art director: Berik Yergaliyev Designer: Berik Yergaliyev Account Director:Renat Abdrakhmanov Account Manager: Olga Yuzhakova |
