
Agency	Brandson branding agency
Creative head	Brandson branding agency
Author of idea	Brandson branding agency
Product	Apple reseller
Description	Our task was to develop a corporate identity that would stand out among the new chain stores of other resellers Apple. Ficha is more than equipment store! Rather, it is constantly functioning workshop where you can get detailed information about the philosophy of “apple” equipment, about its features and the hidden potential, the latest products and all kinds of accessories, which previously was known only to geeks. Go to the store Ficha, you plunge into a bright, dynamic world where to your attention is invited several interactive learning zones, non-stop master-classes, and professional advisors at any time ready to tell you about the correlation between devices, about its synchronization and other “features” of Apple. Corporate identity designed for the reseller, leaves you in a mental Apple’s box (concise color, Zen design), but it gives else something more. Ficha is a helper and guide to the world of the new, which is always interesting. Recognizable attributes of the company are the inscription on the box and T-shirts, branded "Featurer" cards, it forms a memorable brand image. The idea of the sign - to show the second layer, backstage of Apple equipment. That is hidden from view, but although is a proud, no less than the well-known attributes. We consciously decided to abandon the annoying moves (for example, the compulsory use of the word “store” in the title) and a copy of interiors. Insight of the brand that we developed is that you do not just find yourself in one of the many stores, but also become a part of the “apple” ecosystem, understanding the nuances of its work intuitively. Ficha is your guide to the world of Apple!
Team members	Strategy: Elena Ufereva, Ekaterina Korsunova; Project Director: Ekaterina Korsunova; Project Manager: Anna Slobodskova; Art Director: Timur Salihov; Design: Nikolay Shigaev, Ylia Grebeshkova; Copywriting: Ilya Bakulev; Assistant: Maria Maslenikova

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