F-02-12. They were worn on arms. Calendar of Yuvelirtorg

Agency	Studio DEZA
Creative head	Александр Суворов
Author of idea	Danil Yartsev, Mikhail Rakov
Product	Yuvelirtorg
Description	The ring is not only the most popular jewelry but also the main image of the company logotype. Therefore it has become the starting point of the whole concept. However, the very idea appeared when we had found out that one of the main instruments for the rings making was the finger size measurer. This device has many holes of different diameter for the measurement of finger size. Then we did the selection of great figures, who had passed away already, who had intriguing stories connected with the ring. And we performed their images in technique the basis of which the finger size measurer served. As a result we connected the finger size measurer, great figures and fascinating stories of their rings. And at the end we joined everything up by this slogan “They were worn on arms”.
Team members	Art Director: Danil Yartsev Design: Danil Yartsev, Andrey Chigarev Copyright: Mikhail Rakov Production Managers: Natalya Yadrikhinskaya Project Manager: Elena Palamarchuk

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