A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-06-22. The Eggs of Ukrainian Digital
| Agency | Escape Digital Marketing Group |
| Creative head | Lyosha Novikov |
| Author of idea | Escape Digital Marketing Group |
| Product | UDAC |
| Description | Task: design a cover for the upcoming issue of MMR. This edition theme is Ukrainian and foreign digital study cases by local digital agencies – UDAC members. Solution: The Eggs of Ukrainian Digital. Approach: The direct meaning of the word “case” might also mean an item of luggage, - a suitcase. By using a net shopping bag we’ve played up marketing study cases as well as have highlighted some backwardness of Ukrainian digital market relative to the western one. Eggs are eggs and also it is meaning the hardness and toughness. The rule here is to show eggs. The eggs at our layout are big enough that means the big ambitions of Ukrainian digital market. Big eggs in the net shopping bag is the essence of the edition: Ukrainian agencies demonstrate the toughest foreign cases and study cases of theirs. And by this they show their competence and potential in digital advertising. So whose are bigger? |
| Team members | Lyosha Novikov - Creative Director Misha Semin - Art Director Liza Vnukova – Designer Anna Launets - Senior Copywriter Pavel Zmey - Photographer |
