A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-08-26. Mineral water trade-mark development
| Agency | Группа компаний Dream Catchers |
| Creative head | Nikolay Shumkov |
| Author of idea | Maxim Surnin, Eduard Khatuev |
| Product | mineral and table water of «Baikal Sea Company» in the sub-premium segment. |
| Description | The project is built according to the classical scheme, which supposes promotion on the market of pairwise products (mineral sparkling water and still drinking, example: «San Pellegrino» and «Aqua Panna»). Rational USP of the product: extraction of water from natural caverns, adjacent to lake Baikal, containing water, naturally preserved in the course of millions of years. Bottles of both SKUs are identical. The design of the bottles (solar symbol with pictograms), as well as pectroglyphs (bas-relief on the glass and graphics on a silver edge of the label of one of the SKUs highlight the water source age and the aura of the region). «Baikal Reserve» label is made in the form of contour of the mountain, adjacent to lake Baikal. On the label is also located scale, showing the names of different geological periods. The period, when, presumably, the water source were formed is highlighted. «Baikal Perl» label reproduces the deep waters of Baikal lake thanks to a rich blue color of the label and the silhouette of a girl diving for pearls. The shape of the girl is identical to the shape of lake Baikal. The product was introduced in the largest network of HoReCa in the restaurants of the «premium» segment. |
| Team members | Nikolay Shumkov, Nina Sushkova, Eduard Khatuev |
