
Agency	Brandson branding agency
Creative head	Brandson branding agency
Author of idea	Brandson branding agency
Product	SPb Renovation
Description	In order to implement the correct perception of the brand within the company, we have developed and implemented a unique design in the company's office space. Through the use of the concept open space that reflects the idea of openness and innovation, the office space was the main conduit of corporate identity. Each open space and its associated meeting room will receive a personal color and authentic name that staff can better navigate in the huge office building. A memorable, often humorous slogans, images and installations that help increase brand loyalty within the team are the leitmotif of the company’s design. Bright, spacious, located on the mean coffee-points where every employee has the opportunity to rest for a cup of brewed coffee made with the obligatory coffee machines, can be used not only for the rest, but also for the effective work together - for example, for meetings. During coffee breaks sometimes the most fruitful ideas are born. An equally important part of the work was the design of the client office. The purpose of the company “SPb Renovation” is qualitatively upgrade of St. Petersburg, bring it to prosperity. This idea is that that we wanted to convey in the design of the sale offices. The first thing that customers see when entering is a real phyto-wall that is symbolizing life and bloom. Comfortable chairs, advanced equipment for work places, touch screen are combined with an atmosphere of comfort and freshness. For those who come with children, was equipped a special children's area with fun games and favorite cartoons. Other office elements are effective to strengthen the impress and motivate the inscriptions on the walls create a positive attitude among the guests. We should also mention the area Polinero (occasionalism, formed from the Greek. – “City at Sea”) - office space, designed in the spirit of the quarter and having as a branding attributes elements associated with the sea.
Team members	Project Director: Victoria Brendel; Copywriting: Ilya Bakulev, Aleksey Rumyancev, Aleksandr Podoplekin; Design: Vladimir Trusov, Timofey Razboinikov; Production: Nadezhda Mihel, Alena Mahalova

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