A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
F-09-07. FC Zenit office
| Agency | SpecialOne |
| Creative head | Sergey Kozhara |
| Author of idea | Stanislav Yakovlev |
| Product | FC Zenit office |
| Description | Task: To develop the interior design for the FC Zenit client office. The office is a place where season tickets and tickets for home matches are sold. When developing the interior design, there was a need to take into account large amount of visitors (great traffic) Solution Developing the design, we analized the space and decided to root from current peculiarities of the office (large windows, large cash windows and entering space made of glass). Glass objects dominance became the base of the project. Taking into account large amount of visitors, we decided to create a functional space, based on the major FC Zenit brand elements: • The club colors: blue, white, light-blue), • brand elements (reflecting the club history), • trophies’ visualization or the wall with players’ names who gained the victory for the club earlier and right now The creation of light space is the basis of the concept. Then the space was decorated by contrasting elements. In this space we united the club history (reflecting the major honours and having built the timeline) with the current time and current club heroes. In the VIP zone we placed a wall print with the best club player of the last years and current season. The decoration is technological and it provokes reaction to the club events and their reflection in the interior design. An addition advantage is the fact that the main decorative elements are economical and can be replaced easily. |
| Team members | Tatiana Tikka |
