• 13 years of experience in marketing communications • A hundred of campaigns for different clients, including Pepsi, P&G, Shell, Nissan Motors, Foxtrot, Foxmart, Durex, LouisVuitton, PernodRicard, PhilipMorris, Nestle, Mars, Hewlett Packard, Reckitt Benckiser, etc. • In 2002 she received PhD on innovation studies. Irina studied at BBDO University and Proximity Worldwide Boot Camp • Her professional career began in 1998 with the position of marketingmanager of the “Private Initiative Fund”, she carried out a number of consulting and research projects for the“Innovation Fund” within the projects for European Union. Since 2000 she is working at Atlantic Group advertising and communications holding company • Since 2010 she is a board member of the IAMI (International Association of Marketing Initiatives) • The assets of the agency are more than 100 awards in both local and international industry competitions, including the title of finalist shortlist Cannes Lions 2008. In 2010 the agency received the Grand Prix of EFFIE Awards Ukraine. Agency is the title holder of Most effective marketing services agency of the year in Ukraine according to Effie Awards Ukraine 2011 and 2012 and the indisputable leader in marketing service agency creativity ratings since 2003.