StarLightMedia Presents Advertisers' Creativity Exhibition

 

StarLightMedia presents an exhibition of advertising modern art "Advertisers' Creativity" during the Kiev International Advertising Festival in Lviv.  All interested are welcome to visit exhibition in Emerald Hall in the Lviv Palace of Arts.

Exhibition are developing and StarLightMedia pleased to present the following participants:

Zoriana Gutsyak

Manager, co-owner at Graphic design studio by Yurko Gutsulyak

Zoriana has got 8 years management engaged in the banking business.  Graphic design studio by Yurko Gutsulyak founded in 2005. The main activity of the studio is visual communications. For such a short period of existence the studio won such awards, like Epica Awards, Golden Drum, Communication Arts, European Design Awards, LogoLounge, Wolda, Golden Hammer, MIAF, KIAF, Idea, Kakadu, etc. Studio’s works are published in top magazines in advertising and graphic design throughout the world, as well as exhibited in the museums of France, Poland, Mexico and China.

Igor Dudka

Managing parnter and art-director at Headshot brand developmen (as a part of Advanter Group)

Publications: LogoLounge 5 - Headshot logos and Aqui, SYMBOL 2011 / Laurence King Publications, London / - logos KartaMira. Econia, Packpacka. Igor is a member of the Art Directors Club of Ukraine (ADC*UA), a jury member of many international design festivals and professional contests. He believes that his technical education and enthusiasm in art gave him the opportunity to constructively look at the world.

Mykola Kovalenko

Art director and disinger at Saatchi&Saatchi Ukraine

Mykola is a well-known graphic designer and art director, a jury member of numerous international professional festivals. He is a member of the Union of Designers of Ukraine, member of the Association of Graphic Designers «The 4th Block», member of ADC*UA. He is a winner of numerous international and local festivals, including: GRAPHIS (New York), ADI (China), LOGOLOUNGE (USA), GOLDEN DRUM (Slovenia), TOYAMA (Japan), GOOD 50X70 (Italy), ЗОЛОТАЯ ПЧЕЛА (Moskow), WOLDA (Italy), 4 БЛОК (Ukraine), BEST OF THE BEST (Moskow), IPBM (Mexico), INTERNATIONAL POSTER BIENNALE (Poland) and others.

Marianna Kotsan (FI DO)

Publishing House Edipress Ukraine 

Exhibitions: on November, 2010 there has passed the first personal exhibition in Gallery «Sribni Dzvony» in Kiev. In January 2011 Marianna took part in a collective exhibition "Bridge" of gallery of modern art “PlastArt” in Chernigov. During the month of July, 2012 personal exhibition "Weather forecast", Free space Tsipherblat, Kiev

Olga Kalaban

The Wishes Workshop “ O!-Fish”Owner

Olga has 17 years of creative experience, the last 6 of which - as the head of the creative department of “Russkoye Radio Ukraine”. She is the Winner of a few international advertising competitions in nomination “Radioadvertising”.The birth of her daughter haschanged Olga’s life plans – now she is diversifying and perfecting her own art business, conducting creative craft-classes for those who dreamto make their wishes come true andis painting Gold Pisces with the touch of real gold on them. For every “O!-Fish”, created by Olga, it’s necessary to draw a pupil – it’s the first step to the wish to befulfilled!

Gleb Raskin

Marketer - Analyst at  STB, blogger and columnist. Main topics: branded content, product placement, trends, TV + Digital.

Gleb has had more than 6 years’ experience in marketing in the financial, FMCG and media sectors. Every art work perceives as a special world created by the imagination and subconscious mind. Direction in his work: impressionism, expressionism, abstractionism.

Aleksey Kustov&Helen Kustova 

KUST-ARTshina "Rybolyudy and others"

We call our work as a KUST-ARTschina. KUST-ARTschina - is not art, it's a way to express human imagination, thoughts and dreams. The face and the nature of human is the key point of our work. Each rybolyud' done manually so the absolute replication is impossible. Material: architectural plaster, textiles, seeds, glass, gemstones, metal. Technique: hand modeling, hand-painted.

Coordinator – Nataliia Gryshchuk, gryshchuk.n@starlightmedia.ua, cell: +38 066 781 19 78.

Co-organizers – StarLight Scenery and StarLight Rental.





StarLightMedia Group combines creativity and effectiveness. StarLightMedia operates TV channels, sales houses, internet sites, and other media companies and achieves the most attractive and commercially active audience (In 2012 total share of STB, ICTV, Novy Kanal, M1, M2 and QTV was 29.63% for the 14-49 years old audience, the GfK Ukraine panel 50 thous.+).  StarLight Sales and StarLight Brand Content are specializing in direct advertising and sponsorship. StarLight Digital Sales sells advertising opportunities on the group's web-sites. StarLight Commercial Production deals production of advertising and sponsorship material. Our specialty is content broadcasting. Therefore, group includes two production companies - StarLight Films and Vavёrka Production. Equipment for shooting and organizing shooting process provides StarLight Rental (equipment rental) and StarLight Scenery (production and design stage decorations). IWe also developing online direction in StarLight Digital comnany.

Welcome to the future!

STB - the sole Ukrainian TV channel that steadily increasing its audience and is growing for last 7 year. STB's key projects are X factor, Ukraine's Got Talent, Everybody dance!, Bachelor, Cube, MasterShef,  Pregnant at 16 (premiered in 2012), Lie Detector (premiered in 2012), and others. In 2012 STB prime-time STB 100% consisted of own production projects.          

 ICTV - channel with a male character. "Our audience wants to see  us as a  strong, honest, reliable partner. Our news stand on human rights; film screening and series returns heroes in ordinary life and faith in the victory of good over evil. Even entertaining, we show how we can make the world better".  ICTV key projects are Facts, Facts of the Week and others.

Novy kanal. Life is bright! Novy kanal key projects are Pidjom, Revizor, Who's on top?, SHOUMASTGOON (premiered in 2012) and other projects.

М1 - this is music. cinema and fashion. Ukrainian viewers choose M1 as a most popular and amazing music channel. "So, we treat with special care to channel's design and its broadcast. Also, we promote Ukrainian music".  On M1 is a largest number of own programs among the Ukrainian channels (70%). Some of this projects have become legends for Ukrainian youth: Guten Morgen, «tviy format», EmOneNews, M20.

М2 - music and entertaiment TV channel.                                                                                                                                                                                                                                                

QTV - is a cable network oriented for young mostly male audience featuring mostly best international animation, wrestling, and computer game shows.                                                                                                                                        



StarLight Sales sells traditional TV advertising on the group’s channels. In 2012 StarLightSales sold 40% of all TV gross raiting points in Ukraine. Also, in 2012 the sales house worked with 85 advertisers out of TOP-100 Ukrainian advertisers list. 



StarLight Brand Content sells sponsorship and product placement on group’s channels. In 2012 StarLight Brand Content classified all types of airtime and non-airtime advertising opportunities for brands in Sponsorship 360˚approach. In 2012 40 out of TOP 50 companies-leaders in sponsorship choosen StarLight Brand Content as a partner.



StarLight Digital Sales - is a digital sales house which sells advertising on group’s web sites and also on independent sites. The sales house focuses on video advertising as far as group's channel own thousands of hours of video at their sites.



StarLight Digital - creates, develops and monetizes web sites and projects. StarLight Digital made X-factor online, application for ICTV news project FAKTY ICTV, interactive map for Novy Kanal project KabrioLito, and other web projects.



StarLight Commercial Production makes brands integration in channels' projects from idea creating to graphics. Production house clients list includes international brands Lenovo, Dove, Lipton, Rexona, Pampers, Tefal, etc. Among other StarLight Commercial Production works with augmented reality and 3d-graphics on stage.



StarLight Films -  full service production company. We produces  national TV projects, TV films, serials, commercials, documentary and musical videos from idea and script to post production, 2-3D graphics and project realisation. 



Vavёrka Production - produces TV sitcom and other comedy genres for television. Head of department is Dmytro Tankovich.                                                                                                                                              



StarLight Rental - company rents equipment for shooting. StarLight Rental directory includes 400 positions and about 8'000 pieces of equipment, mobile communication vehicle on 18 cameras and more than 50 HD-cameras. StarLight Rental works on StarLightMedia TV channels projects, Inter Channel shows, ТЕТ channel projects, Profit Production others.



StarLight Scenery company produces scenery sets for TV shows, movies and commercials. Department provides a full service from design to storage. StarLight Scenery created sets and props for most popular Ukrainian projects: X factor, Ukraine's Got Talent, Everybody dance!, Cube, MasterShef,  Lie Detector (premiered in 2012), and others.