Alexander started his marketing career in a small promo agency at the age of 18. Spent last 9 years in marketing across a wide breadth of categories and businesses of such multinational companies as Kraft Foods, Efes Beer Group, Richemont Luxury Group, 3M. Managed both local and international brands: Jacobs coffee, local Russian "heritage" pastry brand "Jubilee", Bavaria beer, Cartier watch and accessories product lines and others. Has vast experience in launching new products and big activation programs. Was born and raised in Moscow. Received a marketing degree in Plekhanov Russian Academy of Economics (International Business School). Married, has a son named Luke.