Jury

Advertising Campaigns

Viktor Ishkov


Managing Director, Ogilvy & Mather Ukraine
He started his career in marketing in 2000 as one of the founders, and then as the leader of «Reklamaster» online project. Since joining the company in 2004 Victor has seen accomplished more than 200 projects in various communication spheres - ATL, BTL, direct, digital. In 2008, Victor was appointed as OgilvyOne Director (digital and direct). In 2008, 2010 and 2011 OgilvyOne became the only creative agency to win Effie Awards for digital projects. In 2010, Victor became Ogilvy & Mather Managing Director. Over the past few years, the Agency has made a great progress both in Ukraine and abroad: The agency's team has created and given a new impetus to a number of brands in different categories: food, drinks & beverages, financial services, retail, online, etc. In 2011, the Agency, according to the marketing directors’ survey, was named the best in terms of professional reputation. In the same year, the Agency has become the most effective agency of the year. Three years in a row Ogilvy & Mather becomes the Agency of the Year in Ukraine (2010, 2011, 2012). Also in 2012, the Agency is found to be the most effective in Europe, according to EFFI + Warc. Winner of 4 Cannes diplomas in the following categories: Film, Promo & Activations, Direct and Digital. In 2011, the campaign for Commerzbank Forum was named the best banking advertising in Europe. Agency Awards: more than 300, including Cannes Lions diplomas (2011, 2012), New York Advertising Festival, Epica Awards, Golden Hammer, Golden Drum, KIAF, ADC, etc. Clients (for all years: more than 50), including Carlsberg Group, Swedbank, IBM, GSK, Commerzbank (Forum), IDS/Borjomi, BAT, SСM, P&G, Nestle, Yandex, Foxtrot, Hercules, Odnoklassniki, Chumak, SKM, etc. Key competencies: innovation and creativity management. Forbes magazine columnist.
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