In advertising since 1992. He is chairman of media holding Antares, co-founder and president of the Advertising Council of Armenia, President of the Yerevan International Festival of Advertising and Marketing, a member of the Coordination Council for advertising at the Interstate Council for Antimonopoly Policy of the CIS. One of the initiators and instigators of the advertising and public relations faculty in the Russian-Armenian (Slavonic) University. Winner of prizes and certificates of various festivals, such as: Kiev International Advertising Festival, the International Festival of Advertising and Marketing White Square, Yerevan International Advertising Festival POPOK etc.