Accomplished filmmaker & founder of YOULOVEHOME specialized in digital strategy transmedia & engagement capital using viral-videos to influence & capture fans. Alex is an advertising and music-videos director. He has won awards in every major festival in Europe and US, and is one of the few in his field who has experience in almost every aspect of filming from shooting, to sets, lighting, and post-production. "I've followed the internet since the dawn of the medium and I've always been interested in the analysis of user behavior in front of a video on the web. The attention of the viewer who stands before the computer is totally different than that dedicated to TV. Observing the relationship between the aesthetics of video and user behavior that led to open Youlovehome an agency with a unique approach in Europe. We focus on the factors that create the desire to broadcast a video through social networks. He's teaching web-communication at the University in Parma and Viral Videos at HFF film school in Munich Germany.