Was born in Leningrad in the year of Lenin's centenary. Pochvennik-nonconformist. One of the first copy-writers of the new Russia (since 1995, under the direction of great Kudashkin) Since 1997 had thrown himself into interactive marketing. In 2000 created DEFA agency – time-proven talent foundry for the digital market – together with his partners. Had been guiding earthshaking digital projects: first SMS-portal for Beeline, first Russian language content projects for MARS, P&G, Danone, first campaign for brand reputation correction in social media for KIA. Together with his team shared the joy of receiving more than 60 awards by the agency at local and international festivals. Participated in the interactive jury of Red Apple\MiXX. Earned the privilege to have his own convictions.