A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-01-29. NefteTransServis
| Agency | DEFA |
| Creative head | Vadim Igonin |
| Author of idea | DEFA |
| Product | NefteTransServis |
| Description | In 2012 DEFA developed a lite-version of the website for NefteTransServis company, which conducts cargo transportation of oil products over the whole territory of Russia, Baltic states, and CIS. Transportation volume amounts to more than 6.5 mln tons per month as of the year 2012. NefteTransServis company is considered one of the biggest and most fast-growing railroad transport operators, and justifiably holds leading position in its field. As a main goal in work on the new website we have chosen the creation of an effective communication with the primary target audience of the company – mass-media representatives, field analysts, and employees of NefteTransServis company itself as well. Сreative concept of the new corporate resource with high integration with modern mobile devices and modern Infographics solve the primary targets: • Presentation of clear and transparent information on the market, field of activity, and competitive advantages of the company; • Positioning of the company as "the largest private operator" in its market; • Creation of the company's image as an open, transparent, and modern industrial structure. |
| Team members | Art direction: Nazir Khasavov Strategic planning: Alexey Glazkov Project management: Alena Chepalova; Alexey Puchkin Analytics: Katya Popkova; Design: Sonya Bolshakova; Vladmir Doroshevsky; Programming: Ivan Grebnev; Aleksey Kazakov; Leonid Frolov; Content- management: Andrey Kotov; |
