A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
G-06-09. My statistics
Agency | PlusOne DA |
Creative head | Dmitriy Lihovoy |
Author of idea | Yaroslav Vedmid |
Product | Ski-resort "Bukovel" |
Description | There is no doubt that every snow mile counts for true skiers and snowboarders. They also like to share their achievements with friends. But how can they track their mileage? How can we connect online and offline activities of Bukovel fans? We created the CRM based “game” which integrates profiles of social network users with ski-passes database. We developed an application “My Statistics” for Facebook and VKontakte. Application enables everyone to enter their ski-pass number and to see their statistics. “My Statistics” is connected to the accounting system that works at the resort. It makes a record of every user passing through the "gates" of trails. Upon the request, the application gives the following results: total mileage, number of runs, vertical drop etc. Data is automatically placed in the user’s profile and creates a viral effect. Application provides ranking for daily, weekly and monthly rates, which allows determining the most active skiers and snowboarders. |
Team members | Vlad Tashu, programmer Roman Goncharenko, designer |