A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS

J-02-01. Motorcyclists

AgencyTWIGA
Creative headMikhail Elagin
Author of ideaGrant Abovyan, Dmitriy Chigirin
ProductDom.ru - an internet provider
DescriptionSituation
Dom.Ru is an internet provider, which has come into the regions of Russia with high-speed Internet which is much better than competitors can provide.

Task. To draw attention to the brand and tell about this high-speed broadband Internet.

Idea. We illustrate the benefits of high-speed Internet Dom.Ru by an example of traffic jams. Using this Internet you can find a way to avoid any congestion.

Solution. Special Dom.ru bikers have appeared on the streets of 36 Russian cities. Their speed and style in usual urban traffic jams were very noticeable

Results. The action has attracted wide citizens’ attention. Every day people put a lot of photos online. We reached over a half a million audience. Finally, we have clearly associated Dom.Ru with high speed Internet connection. Today Dom.Ru is used by hundreds of thousands of people across Russia. Sales grew on 11% in the cities where that action took place.
Team membersMikhail Elagin - creative director, Grant Abovyan - art-direcor, Dmitriy Chigirin - copywriter