A. FILM
B. PRESS
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. INTERACTIVE
H. CREATIVE USE OF MEDIA
I. PR-PROJECTS
J. MARKETING SERVICES PROJECTS
K. ADVERTISING CAMPAIGNS
J-04-07. FIRST AID
| Agency | AIDA Pioneer |
| Creative head | Dmitry Apolenis |
| Author of idea | - |
| Product | Gas station network A-100 |
| Description | Gas station network A-100 was interesting in helding a sociallyorientated campaign, which would be interesting and useful for clients. We’ve found an urgent problem: first aid in extreme situations. Due to the research results, most people don’t know how to behave in such situations.We’ve decided to show how to do it fast and right. Idea of the campaign: one action – one life! Because one simple action is often enough to save the life. That’s why concise illustrations-instructions worked out. They explain in an accessible way, how to give first aid. Principle of the campaign: One illustration – One problem – One life-saving action. The instruction was printed on bags, distributing by the gas station network A-100. The results of the campaign: 1500 bags with instructions were handed out, 4000 people got acquainted with the principles of first aid. |
| Team members | Creative director Dmitry Apolenis Deputy creative director Valeria Lapanik Copywriter Vyacheslav Poldiaev Illustrator Mariya Muhina Illustrator Marina Ustinova Senior designer Julia Kanygina Designer Ekaterina Sharkova |
