F-01-50. Айдентика конференции по маркетингу Digitale

Agency	Interactive agency Nimax
Creative head	Ulyana Kozhevnikova
Author of idea	Ulyana Kozhevnikova, Pavel Konyukov
Product	Конференции по маркетингу Digitale
Description	Digitale conference on innovative marketing — the key petersburg ad market event. Twice a year all the specialists who are not indifferent in marketing and advertising come together to study, meet, communicate, and share their expirience with each other. Understanding the event significance has driven us to thoughts about diversity of mass phenomenons. Wars, world religions, revolutions — we searched for the metaphor that could state the event scope and the strong way it affects every human. Viruses turned out to be such a metaphor, we placed it to the base of “Viral innovations” conception. Digital marketing wave has occupied anything and everything. Everybody is involved and everybody is an carrier for innovations which spread inside digital space with a speed of virus. Best digital professionals in creating, researching and implementing innovations in modern marketing come to Digitale symposium to manage the situation. Mutations, multiple infections, useful and harmful viruses, pathogenicity scales — these were the main questions for discussion and researches by conference members. For each section we invented and drow different viruses which come together in unified logotype composition. Viruses change their shapes in interactive logo. Especially for conference guests we invented and visualized functions of viral innovations. Envelopes with viral “strains”-stickers were included in the guest handout to “infect” each other. Design of conference site Digitaleconf.ru was made basing on conception and developed identity.
Team members	Creative director Ulyana Kozhevnikova, art director and designer Pavel Konyukov, web designer Nikolay Kuznetsov.

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