
Agency	trademark «Yagotynske for children»
Creative head	Vladimir Veselov
Author of idea	Vladimir Veselov, Katheryna Samborska
Product	Baby milk food
Description	A hand-made book designed in Pop-up style is one of the main characters in commercial of trademark "Yagotynske for children." The best Ukrainian art designers and illustrators worked in a team for a month to construct it. Hundreds of small details made from colorful pieces of design paperboard have been assembled together to create a 5 kg weight and 10 cm thick masterpiece. Each page is a three-dimensional decoration which discovers the benefits of baby milk products "Yagotynske for children": - The usage of the most secure type of packaging - glass bottles; - Availability of a convenient cap that makes it easy to open and close the product; - All products are sugar-free; - Familiar to Ukrainian people fruits and vegetables. Pumpkin, corn, carrot help parents make baby’s food not only delicious, but also healthy. It can be said that the idea and implementation of the book were so successful that it has become one unit with the brand "Yagotynske for children." Vivid and memorable appearance of a book on the screen caused a burst of positive response of the audience. The company's website regularly gets e-mails asking where they can acquire similar edition. A great amount of positive feedback encouraged the trademark "Yagotynske for children" to think about the continuation of the project, which will certainly take place in the future. Тext: Fascinating little plant Launches for children new trade mark, “Yagotynske for kids” Is a healthy fresh-made milk. This is the best ever food, Native vegetables and fruit, Sugar-free are all the products. There is any kind of taste: Sweet curds, kefir and yoghurts! A glass bottle, handy cap Opens very easily. Happy children - happy parents. “Yagotynske for kids. Perhaps the best made by adults!”
Team members	Yagotynske for children: Chief marketing officer – Iryna Chirkova Art-project coordinator – Vasyl Yushin Brand manager – Evheniia Pliasova Ukrainian Television Company: Аrt Director - Vladimir Veselov Art Designer - Katheryna Samborska General Producer – Alexandr Veselov Linear Producer - Catherine Popova

← previous next →

← back to the category