G-01-14. Alexander Donych - perfectionist (Anti-gravel Protection for cars

Agency	Origami design studio
Creative head	Dmitry Telushko
Author of idea	Dmitry Telushko
Product	Anti-gravel Protection for cars
Description	Task: Intrоducing Alexander Donych - a professional installer of anti-gravel coating on cars, revealing not only his achievements, but also advantages and possibilities of the service he provides. Solution: We developed and designed a short and exciting live trip. At first introduction the visitor moves through categories as if looking through magazine pages. He discovers the possibilities of his car protection, getting both answers to main questions arising from potential customers and necessary brief information. Who? Why? How much? Why necessarily Alexander Donych? While travelling you meet a wise raven on the way. It enhances the site atmosphere and gives tips on avoiding troubles waiting foк our car day by day. Sound effects and parallax effect are also used for gaining attention. Wу emphasize that developing the site we intentionally refused to use flash technologies – this decision was driven by various factors: а) Apple tablets and cell phones do not support flash technologies б) the speed of site download is increased. There is no need to wait till the flash site downloads and unpacks. в) easy interaction with search engines like google Thus, we get a functional, ambitious, easy-to-use presentation site, awaking desire to scroll pages again and again…
Team members	Dmitry Telushko - art director; Akulov Anatoly - project manager; Vitrac Oksana - manager; Voivod Dmitry - designer; Wachowski Natalia - designer Gontar Olga - programmer Farmhands Vladimir - programmer Datsun Katerina - painter Masik Elena - copywriter

http://donich.com.ua

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