In my 12 year career path, I have led businesses and teams in both B2B and B2C segments. I have gained my solid experience in the marketing of the brands and categories within large multinational structures like Gillette, Pepsi, Cadbury, Tetra Pak as well as much smaller enterprises. This experience allows me to combine guerrilla marketing and classic approaches. In my background, there are several projects of development of businesses from scratch & turning around trend on stagnating brands. For the past five years I am responsible for the multi-country business. I believe that for the brand manager, good understanding of consumer can be absorbed form the field. And development of their business development lenz and ability to work in cross-functional teams, is way more important for the business, than just reading researches in the office :-)