Program — 23 May
Palace of Arts. Green hall (second floor)
Show map
10:30–11:15
Vadim Pustotin, Sledopyt, Kyiv, “Branding on the basis of sex. Features of male and female branding”.
11:15–12:00
Tatyana Strutinskaya, StarLight Brand Content, Kyiv, “Cross-platform projects for brands”.
12:00–12:45
Katerina Makhatadze, StarLight Commercial Production, “Branding with WOW-effect – unique opportunities and it’s the effectiveness of the advertising message in television sponsorship”.
12:45–13:30
Dauren Tuleev, GOOD!, Almaty, “Fight between local and international brands”.
13:30–18:00
Large, multisection ABCR program.
Association of the branding companies of Russia.
18:00–19:00
Hits of “The Night of the AD Eaters”.
The opportunity to ask questions to Daniil Kostinskiy, St. Petersburg, producer of “The Night of the AD Eaters” in Russia.
Palace of Arts. Morskoy hall (second floor)
Show map
10:30–11:30
Valentin Gritsenko, Igor Ostrakov, Sales House of IDES “UkrainianMedia Holding”, Tamara Babakova, UMH, “How not to kill each otherin editors and advertising ”.
11:30–12:15
Dmitry Lissitsky, UnitedOnlineVentures holding, Kyiv, “Creativeby figure speech” .
12:15–13:00
Pavel Dedkov, PRKVADRAT, Minsk, “The new theory of BTL in digital time”.
13:00–13:45
Stanislav Stoyatsky, ISD Group, Kyiv, “A Digital-crib for advertisers of ATL orientation”.
13:45–15:15
Digital break and speech about shootings of TV projects and movies.
13:45–14:30
Anton Chibisov, StarLightFilms, “How to produce for TV and digital at the same time ”.
And advice how to shoot a film.
14:30–15:15
Natalia Gorina, St.Petersburg, “How to shoot a film and save friends: experience of film producer”.
15:15–16:45
AlwaysOn! 2.0 , “What possibilities of mobile applications can be used to promote business in Ukraine today?”
A meeting of experts in the field of marketing and mobile technologies.
“What possibilities of mobile applications can be used to promote business in Ukraine today?” — the thesis of the leaders of Ukrainianmarketing.
Sergei Leshchenko — Head of Media department Kyivstar GSM.
Irina Talochko — marketing manager, “Viva!” magazin.
Nazar Grynyk — Director, LEAD9 Mobile Marketing.
... And the winner of the category “Best Mobile Application” from LEAD9.
“What possibilities of mobile applications can be used to promote business in Ukraine today?” — the thesis of the leaders of Ukrainianmarketing.
Sergei Leshchenko — Head of Media department Kyivstar GSM.
Irina Talochko — marketing manager, “Viva!” magazin.
Nazar Grynyk — Director, LEAD9 Mobile Marketing.
... And the winner of the category “Best Mobile Application” from LEAD9.
16:45–19:00
The new principles of rating among Digital agencies by UDAC (Ukrainian Digital Advertising Committee).
House of Scientists
Show map
19:30
KIAF Opening Party.
The entertainment — Galician Cuisine.
Gallery "Dzyga"
Show map
21:30
Ethno Jazz party by THINKMcCANN
All guests will see the performance of group «Shokolad», the entertainment from TM «Lvivske» (Beer «1715») and THINKMcCANN (ethno-cocktail).
And all participants using elements of national clothes or Ukrainian attributes (an embroidery, chaplet etc) will get special ethno-coctail. Entry for accredit KIAF participants only.
And all participants using elements of national clothes or Ukrainian attributes (an embroidery, chaplet etc) will get special ethno-coctail. Entry for accredit KIAF participants only.
