Program — 24 May

Palace of Arts. Green hall (second floor)

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10:30–11:16
Marina Plashenko, PARAMPAM MUSIC, “Getting licence in music clearance of advertising”.
11:15–12:15
Folker Wrage, McCann Erickson Istanbul, “Ten simple truths to puton your wall and keep in your mind”.
Advertising can be overwhelming. Endless rows of products in continuously growing numbers of categories. New forms of media invented on what feels like a daily basis. Tons of technology to keep up with, zillions of mails, an infinite number of levels of detail to everything you can know anything about. It's input nonstop. And then someone tells you something like “The fundamental basis for success is FOCUS”. Well — it is. And it's getting harder and harder to focus, to keep your eyes on what's essential.This entertaining little speech will give you ten things you can take along, keep in mind, and help guide you a little bit. Ten truths about ten different aspects of our work. For more focus.
13:30–14:30
Pavel Klubnikin, Banda Agency, “Having fun is a part of the creative work too”.
14:30–15:30
Vladislava Denis, Rastislav Rigo, Cheil Ukraine, “Ad Mythbusters”.

Palace of Arts. Morskoy hall (second floor)

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10:30–11:15
Karina Ogandzhanyan, Communication Group TWIGA, Moscow, “Creative is necessary to nobody”.
Dispute, how to combine the creative with production discipline.
11:15–12:00
Marko Edfelt, Satumaa Ltd., Finland, “From Dusk till Dawn — Facebook brand engagement”.
Marko Edfelt, the member of Interactive Jury, CEO, partner,Satumaa Ltd. (Finland).
Social media/Facebook.
12:00–12:30
Oksana Zavoyko, Prodigi agency, “Branded content — the new instrument of communications”.
12:30–13:30
Round table talk.
Specialists of Ukrainian Association of Public Relations (UAPR)prepared seminar about PR.
13:30–14:30
Alexey Fadeev, Depot WPF, "Sad charm of modern design".
14:30–15:30
Public meeting of the board of the All-Ukrainian advertising coalition.

Palace of Arts. Blue hall (first floor)

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10:30–16:30
Meeting of Coordination council of advertising in CIS countries.
15:30–16:30
Transfer from the Palace of Art to the stadium “Arena Lviv”.

Arena Lviv

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17:00–19:00
KIAF Football Cup among advertisers.
19:00–21:00
First Award Ceremony in the media center of stadium.
21:00
Festival Party. Musical guest from StarLightMedia.

«Rafinad People» Club

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23:00
Afterparty
Party hard at Rafinad! Free entrance and cocktail for the KIAFparticipants!