A. РЕКЛАМНЫЙ РОЛИК
B. РЕКЛАМА В ПРЕССЕ
C. НАРУЖНАЯ РЕКЛАМА
D. РАДИО РЕКЛАМА
E. ВИДЕОМАСТЕРСТВО
F. ДИЗАЙН
G. ИНТЕРАКТИВНАЯ РЕКЛАМА
H. КРЕАТИВ В МЕДИА ПРОЕКТАХ
I. PR-ПРОЕКТЫ
J. ПРОЕКТЫ МАРКЕТИНГОВЫХ СЕРВИСОВ
K. РЕКЛАМНЫЕ КАМПАНИИ
K-01-37. Opel
Агентство | R&I Group |
Творческий руководитель | Elena Belka Kalinina |
Автор идеи | Randi Attic |
Продукт | Car Brand |
Описание | “None of our competitors has ever tried to advertise cars to our adversaries, the cyclists.” But bikes are not their only means of transport. Besides, they’re a fashionable and clever bunch of young people. And that’s precisely our target audience! It’s a thin line between love and hate. We’ve traversed that line by offering Muscovites the new OPEL: the first car designed with cyclists in mind! In 2012, OPEL offered support to cycling fans in organizing bicycle-related initiatives. |
Состав творческой группы | Randi Attic, Elena Belka Kalinina, Denis Yankovsky , Maria Artemova |