A. РЕКЛАМНЫЙ РОЛИК
B. РЕКЛАМА В ПРЕССЕ
C. НАРУЖНАЯ РЕКЛАМА
D. РАДИО РЕКЛАМА
E. ВИДЕОМАСТЕРСТВО
F. ДИЗАЙН
G. ИНТЕРАКТИВНАЯ РЕКЛАМА
H. КРЕАТИВ В МЕДИА ПРОЕКТАХ
I. PR-ПРОЕКТЫ
J. ПРОЕКТЫ МАРКЕТИНГОВЫХ СЕРВИСОВ
K. РЕКЛАМНЫЕ КАМПАНИИ
H-05-23. Pols автобусная остановка
| Агентство | Gatis Rozenfelds |
| Творческий руководитель | Gatis Rozenfelds |
| Автор идеи | Gatis Rozenfelds |
| Продукт | Ice cream |
| Описание | Pols ice cream has been enjoyed in Latvia ever since 1971, and it is one of the most powerful brands in our country. The basic objective of the communication concept was to involve people, allowing them to feel like a part of the Pols brand; therefore untraditional solutions became very significant milestones of the communication campaign. This kind of untraditional approach to using the bus shelters for media has never happened before in Latvia. Usually the campains are being executed in a standard way that we didn't want to use for this campaign. We wanted to use a standard place and turn it into an exceptional communication channel. Also, we executed an offline to online campaign, encouraging people to take pictures with the bus shelter and put it in their social media channels, therefore increasing the brand exposure and awareness reaching the campaign to higher levels. |
| Состав творческой группы | Advertising Agency: Alpha Baltic Creative Director: Gatis Rozenfelds Art Director: Krists Zankovskis Project supervisor: Ieva Danieljana Copywriter: Krisjanis Papins Production company:PMTM |
