PRESS

B. Product & service categories

Contest categories

B-1. Food
All products, including pet foods
B-2. Soft drinks
Soft drinks and non alcoholic beer
B-3. Alcoholic and low alcoholic beverages
Alcoholic beer, cocktails, etc.
B-4. Goods and services for the home
Detergents, cleaning products, paints and adhesives, as well as services (detergents, paints, adhesives, repairs, etc.)
B-5. Home furnishings & appliances
Furniture, carpets, fabrics, kitchen utensils, etc.
B-6. Audio, video equipment, electronics, office equipment
TVs, cameras and camcorders, computers, etc.
B-7. Health & Beauty
Perfumes, cosmetics, personal care, pharmaceuticals, medical services
B-8. Fashion and other consumer goods
Clothing, footwear, accessories, dry goods, jewelry, stationery, etc.
B-9. Vehicles and transport services, car
Cars, car accessories, gas stations, taxis, air and rail transportation, etc
B-10. Tourism and travel, entertainment, culture and sport
Travel agencies, hotels, resorts, sporting events, gyms, festivals, concerts, museums, exhibitions, cinemas, etc.
B-11. Consumer & retail services
Supermarkets, shops, restaurants, cafes, laundries, dry cleaners, etc.
B-12. Communication products & services
Mobile operators and phone, internet services, etc.
B-13. Financial & Business services
Banks, dept and credit cards, insurance, deposits, etc. developerstvo
B-14. Self promo of advertising agencies and media
Self promo of advertising agencies and media
B-15. Corporate & image-building advertising
Corporate & image-building adverising
B-16. Social advertising and charity
Social advertising and charity

BC. Press Craft categories

Participation is open for photo and design studios, ad agencies and clients as well as individual experts in accordance with the nominations. Contest rewards ads professionals.

Standards of judgement

Jury evaluates ad craft, shown in the process of creating print advertising. Jury doesn’t judge creative idea. If a print or poster creates a pleasant memorable aesthetic sense, regardless of topic, product, customer or ideas, they can succeed in the Craft category, even if not received awards in other competitions.

Contest categories

BC-1. Art direction
The works can be submitted: art director, designer, production, agency, and client.
BC-2. Copywriting
The works can be submitted: copywriter, author of the idea, the agency client.
BC-3. Illustration
The works can be submitted: illustrator, art director, design studio, agency, and client.
BC-4. Typography
The works can be submitted: the designer, art director, agency, client.
BC-5. Photo
The works can be submitted: photographer, author of the idea, the art director, production, agency, and client.
BC-6. Humor
The works can be submitted: author of the idea, performers, agency, and client.

Entry requirements

  • Images should be attached to entries directly on the festival website.
  • JPG format, RGB, resolution of longest side — 1772 pixels.
  • Pay attention! In the “Idea” (or in the same file as a footnote) is necessary to translate the text of the layout to English (except for Press Craft nominations).

Entry fee

840 uah / 80 €
Please pay attention, prices are not include taxes.

Deadline

Registration on KIAF’s site — to April, 20.