PR-PROJECTS

Standards of judgment

- strategic approach;
- conduct research to measure the success of the program or project;
- originality of ideas and design of communication campaigns;
- choosing the most effective communication channels;
- quality of implementation tactics of the project;
- results.

Partner of the contest

Contest categories

I-1. Marketing PR
Projects aimed at building a reputation of a product or brand: PR-events, sponsorship, branding projects, etc.
I-2. Corporate PR
Projects aimed at building the company's reputation: internal PR, CSR activities, etc.
I-3. Social and Political PR
Projects aimed at promoting the social problems, political forces and interests.
I-4. Digital PR
Any PR-projects in the field of digital communications.
I-5. Non-traditional PR-projects
Guerilla, WOM, etc.
I-6. Crisis PR-projects
Projects related to the solution of problems in the crisis

Entry requirements

All entry could submit in 2 required formats: Presentation-board and Video presentation of the project.

1.Presentation-board of the project should contain the key elements of the presentation and media solution in English: JPG format, RGB, resolution of longest side — 1772 pixels.
The files are attached directly on this site.
2. Video presentation should clearly describe the key elements of the campaign in English: video format, resolution 720p, CODEC H.264, the data stream — not less than 1 Mbps. Running time — up to 5 minutes.
Presentation of the project should describe media problem, media solution and the results, which has been achieved.

Entry fee

1260 uah / 120 €
Please pay attention, prices are not include taxes.

Deadline

Registration on KIAF’s site — to April, 20.