INTERACTIVE

Contest categories

G-1. Commercial sites
Corporate websites, promotional websites, portals, websites, business cards.
G-2. Non-profit Internet projects
G-3. Banners
G-4. Online Campaign
Campaign which use at least 2 different online activities or tools: websites, blogs, games, viral video, social media, etc.
G-5. Viral campaign
G-6. Other interactive communication tools
Mobile advertising, games and other online communication activities.
G-7. Interactive craft: design
The jury will evaluate the quality of Craft as demonstrated in the design of websites or online content. If the work gives a pleasurable or memorable aesthetic experience and is notable for its high-end execution, regardless of the subject, product, client or idea, then it may succeed in the Interactive Craft category.
G-8. Interactive craft: copywriting
Outstanding level of copywriting, originality of language and the idea as well as the correspondence with the requirements and features of the interactive environment.
G-9. Interactive craft: video/audio
Ingenious artistic use of audio and visual effects and post-production, the skillful use of audio-visual elements in the process of creating the project, as well as the extent to which the final product characteristics and requirements correspond to the requirements and characteristics of the interactive environment.

Entry requirements

  • All entries (websites, banners and advertising campaigns), should contain:
  • a link to the current site: reference specified in a special field in completing the tender bid on the festival website;
  • video presentation with a description of the campaign. Video presentation should clearly describe the key elements of the campaign in English: Video format, resolution 720p, CODEC H.264, the data stream — not less than 1 Mbps, running time — up to 5 minutes;
  • a screenshot of site/baner/campaign in JPG format, RGB, size of large side — 1772 pixels.

Web sites (G-1, G-2)

1. Link should lead directly to participating in the competition site.
2. Entry must be provided with a screenshot of the main page.
3. Optionally, you can submit the video presentation with a description of the site.

Banners (Category G-3)

1. Banners of all types, submit a link to a web page with the banner. On this page, but submitted to the contest banner, you can place a short description of the work (the task and your decision). Each entry show up a single banner in its best rate.
2. Entry must be provided with a screenshot banner.
3. Optionally, you can submit the video presentation.

Online campaigns (Category G-4)

Online campaign consists of two or more different elements of marketing communications. For example, promotional site, banner, online games, viral films, online PR-campaigns, e-mail campaign, etc.

1. Entry, submit a link to the current site.
2. You must submit video presentation with a description of the campaign. You need to describe the set by the advertiser goals, effectiveness of the campaign (the number of visitors, time spent on the site, click-through ratio of banners, response ratio e-mail shares, etc.), as well as how different elements of the campaign contributed to achieving its objectives. Also you can specify the individual elements of the campaign (banners, games, viral films, postcards, screen shots, PR-actions, etc.).
3. Application must be provided with a screenshot of site with a description of the campaign or the main element of the campaign (website, a banner or a game).

Viral Campaigns (Category G-5)

1. Entry, submit a link to the current site.
2. You must submit video presentation with a description of the campaign. You need to describe the aims of the campaign, raised the advertiser, its effectiveness, and how different elements of the campaign contributed to the achievement of goals.
3. Entry should contain screenshot of site with a description of the campaign or the main element of the campaign (website, banner or game).

Other interactive communication tools (G-6)

1. Link should lead directly to participating in the competition site or project.
2. Entry must be provided with a screenshot of the main page of site or project.
3. Optionally, you can submit the video presentation with a description of project.

Interactive craft: design (G-7)

1. Link should lead directly to the competition site or project.
2. Entry must be provided with a screenshot of the main page.
3. Optionally, you can submit the video presentation with a description of the site.

G-8. Interactive craft: copywriting

1. Link should lead directly to the competition project.
2. Entry must be provided with a screenshot of the main page (or banner).
3. Optionally, you can submit the video presentation with a description of the site.

G-9. Interactive craft: video/audio

1. Link should lead directly to the competition project.
2. Entry must be provided with a screenshot of the main page.
3. Optionally, you can submit the video presentation with a description of the site.

Entry fee

1050 uah / 100 €
Please pay attention, prices are not include taxes.

Deadline

Registration on KIAF’s site — to April, 20.