ADVERTISING CAMPAIGNS

Standards of judgment

- compliance with the idea of the stated objectives;
- quality of implementation;
- expected performance.

Contest categories

K-1. Complex advertising campaigns and programs
Advertising campaigns and programs, which used 2 or more types of media and/or marketing communications.
K-2. Advertising series
Series contains 2 or more elements for media: TV, press, outdoor advertising, radio, etc.

Entry requirements

Technical requirements for K-1. Complex advertising campaigns and programs

Entry in the category of “K-1. Complex advertising campaigns” should be submitted in 2 required formats: Presentation-board and Video presentation of the project.

1. Presentation-board of the project should contain the key elements of the presentation and media solution in English: JPG format, RGB, resolution of longest side — 1772 pixels.
The files are attached directly on this site.
2. Video presentation should clearly describe the key elements of the campaign in English: video format, resolution 720p, CODEC H.264, the data stream — not less than 1 Mbps. Running time — up to 5 minutes.
Presentation of the project should describe communications tasks, media solution and the results, which has been achieved.

Technical requirements for K-2. Advertising series

To register series of entries (videos and prints) in the category K-2, participants should fill in one unified application for all elements, indicating used media. Entry in the category K-2 filed in accordance with the requirements relevant category:

1. The TV series is supplied in a single file of Video format, resolution 720p, CODEC H.264, the data stream — not less than 1 Mbps. Pay attention! Each entry should contains English subtitles.
2. Print series: JPG format, RGB, resolution of longest side — 1772pixels. Pay attention! In the “Idea” (or in the same file as a footnote) is necessary to translate the text of the layout to English.
3. Audio: MP3, 48 kHz, 192 kbps. Attention! Blank “Creative idea” should contain English translation.
The total number of elements of one series cannot exceed 7.
The files are attached to the bid directly on the site.

Entry fee

1890 uah / 180 €
Please pay attention, prices are not include taxes.

Deadline

Registration on KIAF’s site — to April, 20.