Participation is open for design studios, ad agencies and clients as well as individual experts in accordance with the nominations. This contest rewards ads professionals.

Standards of judgement

Jury evaluates ad craft, shown in the process of creating radio ads, for example, quality of direction, copywriting and editing, the skillful use of music and sound design, depends on the category in which the entry submitted. Jury doesn’t judge creative idea of the radio commercial.

If radio spot creates a pleasant and memorable aesthetic experience, regardless of topic, product, customer, or ideas, it can succeed in the Craft category, is not even received awards in other competitions.